Hey Fam,
Today, SpiritHoods turns 16 wild years old, and honestly… that blows my mind.
Not because it's been easy, it hasn't… but because this community continues to show up, roar loud, and keep this dream alive.
We're a tiny but mighty pack here in LA. I'm still the same creative entrepreneur who sometimes jumps in to pack boxes with Esperidion, drives the same 2013 Tacoma, and sneaks away into nature to reset before the season kicks into overdrive (I'm writing this from Oregon!). No boardrooms, no billionaires, not even a millionaire over here, just real people making things we love and putting our hearts into every stitch.
And you know what? You've kept us going.
Through rising material costs, shipping chaos, wild tariffs, and the rollercoaster that is the fashion industry, this community has shown us that creativity, integrity, and independent brands still matter.
And unlike some brands, we don't hike prices right before our holiday sales just to make the discounts look bigger. Being a small brand means we can't discount as deep as others, but it also means that when you buy from us, you're supporting a team doing everything possible to keep prices fair without compromising quality. You're helping keep creativity, integrity, and independence alive in an era where everything's being swallowed by mega-corporations.
If you've ever thrown on a hood, bought a gift, left a review, tagged us, or told a friend that SpiritHoods is their vibe, you're part of the legacy. You're a co-creator, a dreamer, an animal conservationist, and a member of a pack that's stayed true in a world obsessed with the next fast-fashion moment.
Thank YOU for choosing small over giant, bold over basic, and purpose over profit… year after year.
Here's to 16 years of adventures - I hope you find a great deal on something you love during this years birthday sale!
With gratitude and a deep love for all of you
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