Hey there,
I want to talk about the part nobody warns you about.
You started a hair growth routine. You're being consistent. You're using the products. You're doing everything right.
And your hair is still shedding.
Maybe even more than before.
And you're starting to wonder: is this even working?
Here's what's actually happening.
THE HAIR GROWTH CYCLE (AND WHY IT MATTERS)
Your hair grows in cycles. Each strand goes through three phases:
- Anagen (Growth phase) — the hair is actively growing. This lasts 2–7 years.
- Catagen (Transition phase) — the hair stops growing and detaches from its blood supply. Lasts ~2 weeks.
- Telogen (Rest/Shedding phase) — the old hair sheds to make way for new growth. Lasts ~3 months.
At any given time, about 10–15% of your hair is in the telogen phase — actively being shed.
When you introduce a hair growth treatment, something counterintuitive happens.
The treatment signals dormant follicles to wake up and enter the anagen (growth) phase. But to do that, they first have to push out the old, resting hair.
Result: a temporary increase in shedding at weeks 4–8.
This is called a "purge phase." It's not a sign the product isn't working. It's a sign it IS.
THE 30 / 60 / 90 / 120 DAY REALITY
Days 1–30
You're applying it daily. Nothing dramatic yet. Some shedding — maybe a little more than usual. This is normal. Your follicles are waking up.
You're applying it daily. Nothing dramatic yet. Some shedding — maybe a little more than usual. This is normal. Your follicles are waking up.
Days 30–60
Shedding starts to slow. Some people notice their scalp feels different — less inflamed, less oily at the root. Baby hairs may be starting to form.
Shedding starts to slow. Some people notice their scalp feels different — less inflamed, less oily at the root. Baby hairs may be starting to form.
Days 60–90
This is when most people have their first "wait, is that... new hair?" moment. Fuzz along the hairline. Shorter strands in areas that were thinning.
This is when most people have their first "wait, is that... new hair?" moment. Fuzz along the hairline. Shorter strands in areas that were thinning.
Days 90–120+
Real density. Real length on the new growth.
Real density. Real length on the new growth.
"3 to 4 months in — I can honestly say I see almost 2 inches of new hair growth." — Jean, Verified Buyer
"It took 2–3 months before I saw the first new hairs. Then more. Then more. I stopped counting and just started living my life with good hair again." — Verified Buyer
"My hairdresser stopped mid-appointment: 'girl, you have so much new growth going on.'" — Nadine B., 10 weeks in
WHY MOST PEOPLE NEVER GET THERE
Week 3 to Week 6 is the danger zone.
The shedding is still happening. The new growth hasn't arrived yet. It looks like nothing is working.
Most people stop here. They switch products. They try something else. They reset the clock.
And then they hit week 3 again — and stop again.
The follicles never get the chance to complete the cycle.
This is why consistency isn't just a motivational concept. It's the literal mechanism by which hair growth works. You cannot shortcut the biology.
WHAT BELLO IS DESIGNED TO DO
Hair Helper Spray contains three active ingredients that work specifically on this cycle:
Caffeine — penetrates the hair follicle and stimulates growth at the cellular level. Studies show it can extend the anagen (growth) phase by up to 40%.
Capixyl — a peptide + red clover extract combination that blocks DHT (the hormone responsible for follicle miniaturization) and activates growth signals in the follicle.
Biotin — supports the keratin infrastructure. Biotin deficiency is directly linked to hair thinning and breakage.
Used together, daily, they work on all three phases of the hair cycle — reducing the telogen (shed) phase, extending the anagen (growth) phase, and strengthening the strand itself.
But only if you stay consistent through the shedding window.
ONE THING I WANT YOU TO DO
If you're somewhere in weeks 2–8 and you're seeing more shedding than you expected:
Don't stop.
The shedding you're seeing is old hair making room for new growth. The process is working. The biology is doing exactly what it's supposed to do.
Your hair at month 3 will not look like your hair at week 3.
Trust the timeline.
Or subscribe and save 20% — $39.98/month, pause or cancel anytime.
— The Bello Team
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P.S. If you have questions about your specific situation — reply to this email. We read every message.
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