Hi,

Bonjour! If there was ever a Christmas in July, the Tour de Feed is it. This week I have some fun stuff for you - see the bottom for all the deals running (psst. 20% off all gels today) until the end of the Tour. Allez

First: I've got Packs for you.

You don't even know why you love these until you get one. Literally - the pack is about finding your next favorite gel, chew, hydration, bar, and more.

I started The Feed to give you more choice than buying a box of 24. The pack is the crescendo of that idea: I get to curate the top 6 gels for you to try.

And I don't just randomly pick them. I combine my personal picks with data, specifically the Feed Score, and what's actually happening with each gel. Do people try it, LOVE it, and buy it again? Yes.

I've made packs for all my favorites. You save 20% on the Gel Pack and earn 20% Feed Credit on the rest. They're all around $20, with 6 to 7 products each.

Tour de Feed Packs:

⚡ Gel Pack

💧 Hydration Pack

🍬 Chew Pack

🍫 Bar Pack

🧇 Waffle Pack

Each one covers one type of product, and I promise it has the all-time all-star products, plus something new for you to try.

Want the ultimate EVERYTHING pack? That's the 🇫🇷 Tour de Feed Pack: 15 of our top products at a 53% savings, plus the Tour de Feed Musette bag and limited edition bottle. In the Tour, the musette is the feed bag riders grab on the fly, stuffed with everything they need for the road, which is exactly what this is. We only made 15,000 for the TDF, and over 10K are already gone. Don't be the lanterne rouge on this one.

🧦 Let's talk socks.

I'm obsessed with finding the best sock, and I have the best gift-with-purchase you'll find anywhere: Feed Performance Socks. Updated for 2026, these are a sleek above-ankle fit made for training. Ultra-breathable, sweat-wicking fabric that keeps you cool for miles. They're a dream to pull on, and they survive as many washes as you can throw at them and still feel new.

I know, how much better can socks be? These are made in the same factory as the brands selling you $40 socks. I don't mess around when it comes to your feet staying blister-free and cool. In the peloton, chapeau is what you say when someone does something that earns pure respect. These socks are chapeau-level. Don't let FREE fool you.

Pick Blue, White or Yellow. Free with your $75 order today.

🧊 Let's talk about staying cool.

The top-selling product this past week by units sold surprised me: the Ice Bandana. Clearly it's hot out there. This blew up on the podcast circuit this week, and if you watch the TDF, you can see riders sticking nylons filled with ice down the back of their jerseys. The Ice Bandana is the same idea, built for the rest of us who don't have a fleet of team cars and a roadside line of soigneurs handing up ice socks. Consider it your personal domestique for the heat.

Why does it work? The design is clever: a bandana with a pocket you fill with ice right before you head out. Tie it loosely around your neck so the ice sits on your upper back.

Sounds low-tech? It's not. It's high-tech, just simple to use.

Quick science lesson, because I find this genuinely fascinating:

Stage 1: The melt. Ice doesn't just feel cold, it actively pulls heat out of your body to melt. Every gram of ice absorbs a significant amount of energy from your skin as it turns to water. And because it sits on your neck and upper back, where blood flow to your head runs close to the surface, you're cooling the blood headed to your brain. This works no matter how humid it is.

Stage 2: The evaporation. Here's the part most people don't know, the cold meltwater running down your back is just getting started. Once that water warms up on your skin, it starts to evaporate, and evaporation pulls almost 7x more heat out of your body than the melting did. The ice is the opening act. The evaporation is the headliner.

One bandana of ice cools you twice: first as it melts, then as the water evaporates off your skin.

These cost more to make than you'd think, so I can't give them away, but I'm selling them at our cost, only $9.99 today. C'est un cadeau.

🍹 Let's talk my summer recipe.

This week I was asked three times what my favorite workout drink is. I use everything, but my flavor of the summer is this:

2 scoops of The Feed High Carb + 1/2 scoop of Mortal Salty Grapefruit.

I've tried to beat it. I can't. 60g of carbs + 450mg of sodium + a tart grapefruit flavor that's unreasonably refreshing in the heat. My maillot jaune of summer drinks.

🇫🇷 Here are the top TDF deals

Grab them as we roll into the final week, allez, allez!

Gels - Save 20% (ends at midnight)

🇨🇭 SwissRX - Save 33%

🧪 SiS - Save up to 30%

🇮🇹 Enervit - Save 20%

🚴 Amacx - Save 15%

🇸🇪 Maurten Tour Pack - Save 38%

🦘 Pillar - Save 20%

🍒 Tart Cherries 15% / Dream Shot 25% Off

🥭 Mortal - Save up to 33%

🥦 Nomio - Save 10%

😌 KA-EX - Save 15%

🍋 Fixx - Save 15%

🦁 Animal Bottle - Free with orders $65+

- Matt

Founder
The Feed