Hi,

It's December 31st, and instead of pushing a last-minute deal at you, I wanted to say something different.

Thank you.

2025 has been wild. Dream Shot sold out four times. We got Tadej's secret gel in that mysterious silver wrapper. We figured how to get you a better value for your staple products with The Feed Lab. 

But here's what really got me—the emails you sent back.

The guy who hit his first 90+ sleep score in years with Dream Shot. The 56-year-old who PR'd after starting Synthesis. The runner who finally stopped cramping with Cramp Fixx. How all the pros discovered drinking Nomio's 2kg of broccoli sprouts would lead to World Championships.

The honest feedback on everything from collagen to ketones. Including validating my self-worth when you added the new Insulated Race Day Bottle to your cart. 

You didn't just buy stuff. You tested it. You told your training partners. You replied to my 2am rambling emails about cherry juice and peptides.

That's the whole point.

We Actually Did It - The Robot Revolution

Five years ago, I had this crazy vision: the moment you order, a team immediately starts working on it. No delays. No "we'll get to it tomorrow."

This year? The robots and our team meshed and my dream came through. (Watch them work here - it's mesmerizing.)

The result: 98% perfect order rate. Most orders ship in under 90 minutes.

If you realize mid-workout you're out of gels, order from your phone. It's packed before you finish your cooldown.

And We Made Shipping Free

This took forever to figure out. New FedEx partnership. Rebuilt logistics. Made the economics work.

Not "free over $50." Just free.

Order what you need, when you need it. No mental math about hitting a threshold. Done.

What's Coming in 2026

New performance products I can't wait to share with you. 

More complete "approaches", you are an athlete from sunrise to sunset, not just when you are training. 

New brands I've been testing for months.

But here's the big thing—we're going beyond fueling and supplements.

Health and Wellness is merging with Fitness Performance. Just this week I shared how we are all going to going from 5g to 10g or even 15g of Creatine per day in 2026. 

I'm excited to bring you the same brutal honesty I give you about gels and protein, applied to your entire fitness and wellness journey.

I don't have all the answers yet. But I'll test everything myself, talk to actual experts, and tell you what's real versus marketing BS.

My Ask for 2026

Keep telling me what works. And what doesn't.

Keep replying with your questions and breakthroughs.

Keep pushing your training so I can keep finding what helps you recover better, sleep deeper, and show up tomorrow.

Because that's the whole point, helping you do the thing you love. PRs, staying healthy past 40, or just feeling good enough to get out there.

Thanks for making 2025 incredible. Thanks for trusting me. Thanks for being part of The Feed family.

Now go crush your New Year's Day workout. I'll be taking my ☁️ Dream Shot tonight and start the year popping my 💪 Synthesis tomorrow morning and probably testing something new by noon.

Happy New Year and thanks for reading all these emails all year!

- Matt

Founder
The Feed.