[Gift code inside.] Our president remembers the call that changed everything. Happy birthday to NOVICA!͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| Meeting with artisans in India, in 2000, while opening an artisan empowerment hub there. |
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| Hi, I’m Armenia Nercessian! You already know my son-in-law Roberto and my daughter Milena, and I’ve just shared my unusual story below, in case you would get a kick out of it. But above all, please enjoy these special birthday gift codes, the largest we’ve ever had. Enjoy! |
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I remember the moment my daughter Milena and future son-in-law Roberto came to me with the idea for NOVICA. I had spent my life working in human rights, serving as a United Nations Human Rights Officer, working extensively in conflict zones, helping people whose lives were uprooted by conflict, poverty, and injustice. I had no intention of stopping. But then Milena and Roberto shared his intriguing idea with me.
The more I listened, the more I understood that it could be a new way for me to help underserved communities — in this case artisan communities — earn sustainable income, and share their cultures with the world. After so many years working with people in crisis, I saw in NOVICA another path toward empowerment.
So I said yes. Soon I was helping oversee the establishment of our international offices, flying constantly between our hubs in Asia, Africa, and Latin America. Those early years were intense and exhilarating. Everywhere we went and everywhere we go today, we meet artisans of extraordinary talent grateful for the opportunity to build a better future.
On NOVICA’s birthday, I am savoring the memory of that leap of faith. One filled with purpose, family, friendships, and determination. Today, when I see how far our mission has traveled, and how many thousands of people have been uplifted, I feel profound gratitude for our customers helping turn a brave idea into our global do-good family.
Sincerely,
Armenia Nercessian/NOVICA |
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| Might I recommend exploring our India artisans today? That photo above brings back so many wonderful memories! |
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 Neeru Goel
Sterling Silver and Gemstone Jewelry |
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| Spread happiness when you shop |
| Our customers have helped us to send over $143 million to artisans around the world. Impact the artisan causes closest to your heart with every purchase you make. |
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| You received this message because you are signed up to receive NOVICA News updates to this email address: billstrauss007@gmail.com |
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| ©NOVICA 12961 Park Central, Ste 1440, San Antonio, TX 78216 |
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| To enjoy the full discount described in the promotion above, please be sure to click on the buttons or links within this email to activate the promotion. Use code 27YEARS to take $10 off orders over $27, BDAY27 to take $27 off orders over $100 and BDAY54 to take $54 off orders over $250. One code per order. Codes expire at 11:59 PM (Pacific Time) on June 14, 2026. Exclusions may apply and promotions are subject to change. Offers cannot be combined with other promotions, cannot be applied to prior orders, cannot be applied to wholesale orders, and only apply to items sold on the NOVICA website. Artisans are always paid in full, and prices they receive for their items are not reduced during NOVICA sales and promotions. |
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At NOVICA, happiness is our mission, and love is at the core.
Here are the ten choices and one core value that we live by. |
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