Clearance Up To 65% OFF! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
There are only five people in the U.S. fully dedicated to the issue of online knock-offs. An issue worth trillions of dollars.
I'm not sure whether that's willful neglect or just general stupidity, especially given how often we hear politicians talk about preserving the American Dream.
What I learned blew my mind. And the more I sat with it, the more it made perfect sense.
Before I understood any of this at a policy or macro level, I could feel the impact on SpiritHoods. It felt like there was a leak in the boat somewhere but we couldn't find it.
It's expensive to launch a collection in Fashion - production, photography, marketing, advertising. Yet somehow within weeks, we'd see the exact same product show up online at a fraction of the price, and by the thousands. What I mean is, thousands of vendors, or product duplicates on platforms like Shien, Temu, Alibaba, even Amazon.
Same silhouette. Same colorways. Same exact photos. We adapted. We realized it was just part of doing business online, though we felt helpless, because no amount of branding, storytelling, copyright material, trademarks, or legal work could close that gap. The world of knock offs were too big and too numerous. They still are.
We weren't competing on creativity or execution anymore, we were competing against a system designed to make sure we lose, and there was something underneath it all. | | China's State-Enabled Price Arbitrage | | China is subsidizing corporations like Temu, Shein, AliExpress, and many others, and it's wreaking havoc on American small businesses.
| | In this article i cover how China Post has been paying artificially lower, preferential rates for shipments to the USA. How large foreign corporations like Temu & Shien are financially backed by the Chinese government - allowing them to price well below anyone else. The De Minimus law that almost put SpiritHoods out of business. How advertising corporations like Google and Meta are complicit with them. And what the next steps are once the price arbitrage is complete, and very few competitors outside large corporations remain... Click the link below to keep reading: | | Wait… Really? You're already looking for the Unsubscribe.button? We do have a pigeon army, and they will find you. But go ahead… hit that button. | | | | |
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