The media’s new propaganda strategy
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Hey, |
I’m sending you this email because you’re on the free plan, but it looks like you’re enjoying our work. |
I want to share an email I got from a paid member last week. We get dozens of these, but this one made me laugh, and I thought you'd appreciate it: |
“I just want to say that I really appreciate your newsletter. I find it refreshingly accurate and I tend to rely on it for news accuracy more than the others. |
The ‘others’ are NPR on the radio when I drive to work in the morning and the Wall Street Journal at home in the evening. I also take in a dose of network news with David Muir (I think my wife likes his biceps in his helicopter ad) and the local news. |
But trying to understand the world on a factual basis and knowing what to expect on the national and world stage is a challenge. I think you have it handled very well. Please keep it up, it is a helluva deal.” |
Okay, I have to be honest: after reading that, I went and searched ABC’s David Muir's arms. Look…I'll concede he’s pretty jacked. |
Right now, Upward News cannot compete with that man's biceps. But here's my offer: if enough of you subscribe, I'll put the money toward a personal trainer, and we'll revisit the matter next year. |
In all seriousness, though, we exist because of mainstream anchors like David Muir over at ABC who aren't pursuing the truth. We're here to check what they say, challenge it, and hand you the context they leave out, so you walk away understanding the real story and can share it with family and friends. |
Becoming a member does two things: it keeps us independent — no investors, no corporate backers, nobody to answer to but you — and it opens up our full Daily Brief. On the free plan, you're getting less than half of what we publish, and I'm confident that if you saw the whole thing, you'd never go back. |
I’ll probably regret this tomorrow. It might be a dumb business move. But I'd rather practically give it away and bet you'll love it than leave you on half a newsletter forever. |
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