Charles recounts the three amigos, no sleep, and a foosball table. [Gift code inside]͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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| Hi! I’m Charles. We probably haven’t met. I’m the techie behind all this. These are the largest gift codes we’ve ever given, I hope you find something you love! And I hope you’ll enjoy my little story below, too…. |
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In 1999 I moved from San Antonio to Los Angeles to help Roberto and Andy build NOVICA. We had grown up together, and I’d travelled internationally with their family when we were kids. Now we were young adults looking to make a positive difference in the world. When the call came to help co-found NOVICA, to turn a mission-driven idea into a high-functioning technology company, my answer was a fast “yes!” We three amigos are still steering the ship with love and passion, Roberto as CEO, Andy as COO, and me as CTO, along with Armenia Nercessian our beloved President, and changemaking family and friends around the world.
Our early days were all energy, urgency, and improvisation. I jumped in to oversee the technological buildout of NOVICA. Nothing like NOVICA existed. There was no global artisan marketplace in the sky. No roadmap. It was all late nights, tech innovation, logistical challenges for Andy, problem-solving on every front, and a growing team of Novicans around the world excited to devote their lives to doing good.
As soon as we could, we moved NOVICA’s tiny headquarters out of Roberto's basement apartment and into a tiny cottage off Montana Avenue in Santa Monica. We filled every inch of it. Desks were squeezed tightly together, cords ran everywhere, and somehow we made room for a foosball table. Because when you’re working all hours, creating 7 days a week, you need at least the occasional tournament.
On NOVICA’s 27th birthday this week, I recall our early days with a big smile. None of us got much rest, and the pace was relentless. Frankly, it still is. But we also have something rare that makes everything worthwhile. Today, with NOVICA connecting artisans to more than a million customers around the world, I am reminded that the best things are powered by people joining forces for good.
Thank you for shopping our impact-driven marketplace! |
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Sincerely,
Charles Hachtmann/NOVICA |
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 Olga Hinojosa
Silver Jewelry |
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| Spread happiness when you shop |
| Our customers have helped us to send over $143 million to artisans around the world. Impact the artisan causes closest to your heart with every purchase you make. |
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| You received this message because you are signed up to receive NOVICA News updates to this email address: billstrauss007@gmail.com |
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| ©NOVICA 12961 Park Central, Ste 1440, San Antonio, TX 78216 |
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| To enjoy the full discount described in the promotion above, please be sure to click on the buttons or links within this email to activate the promotion. Use code 27YEARS to take $10 off orders over $27, BDAY27 to take $27 off orders over $100 and BDAY54 to take $54 off orders over $250. One code per order. Codes expire at 11:59 PM (Pacific Time) on June 14, 2026. Exclusions may apply and promotions are subject to change. Offers cannot be combined with other promotions, cannot be applied to prior orders, cannot be applied to wholesale orders, and only apply to items sold on the NOVICA website. Artisans are always paid in full, and prices they receive for their items are not reduced during NOVICA sales and promotions. |
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At NOVICA, happiness is our mission, and love is at the core.
Here are the ten choices and one core value that we live by. |
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