Hi,

This week I want to start by sharing a new shopping experience I know you're going to love.

I was recently back in Canada at the Beer Store, and they had this wall of beers. Instead of a 6-pack or a pre-made variety pack, they handed me an empty six-pack holder — pick anything you want from the wall and build your own.

I've built you that same experience for gels. Add any number of gels, and the more you add, the more bonus gels you get free.

This is just the start. I've realized that 80% of you come back again and again to place your Feed order, and over the next month I'm going to make that way faster. I'm going from dine-in to drive-thru speed.

Starting today with gels. Here's the deal:

The Gel Builder

From one page, build a pack of any size, mixing any gel from any brand or format. Nobody else in the world has anything like this.

The more gels you add, the better the deal. Add 30 gels and get 4 bonus gels free.

Build Your Gel Pack →

Love SIS Gels?

SIS has so many gels, I made them their own Gel Builder — with even bigger bonus discounts. Mix Isotonic, Electrolyte, Caffeine, and Beta Fuel gels in one pack, and finally get the best deal without having to buy 30 of the same flavor.

Buy 10 SIS Gels → 2 bonus gels free
Buy 18 SIS Gels → 4 bonus gels free
Buy 30 SIS Gels → 8 bonus gels free

This is the best deal on SIS you'll find anywhere — and you pick every single one.

Build Your SIS Gel Pack →

The 🧊 ICE Hat from Kona is here

I thought the Ice Bandana was a niche product — something I was making for our High Performance Team athletes. It's been a top 10 seller all summer.

Today I'm launching an even more effective cooling product: the ICE Hat. It was invented by famed Ironman Magnus Ditlev two years ago, and it absolutely saved him in the heat of Kona.

How it works: you put ice in the top of the hat and cinch it up. It has two tops — one directly on your head, and one a few inches taller that holds the ice.

The science is ideal. Cooling your head is the best way to cool your body while in motion. And it's not an ice pack — you need real ice. As the ice melts, it creates evaporative cooling across your head, neck, and down your back. That evaporation actively pulls heat from your body. It's supercharging your body's natural cooling mechanism.

The best part: almost any summer race has water and ice on course, so grab a handful and refill as you go.

I've personally tested 8 iterations of this hat. We optimized the material to hold up soaking wet but still work with the melting ice, dialed in the strength to hold the ice, and got the sizing right so you can fill it up and run without it bouncing.

In the dead of winter, I was doing laps around the office dripping water everywhere testing the ICE Hat.

Get yours now. If you have an Ice Bandana, they work together.

🧊 Get your🧒 ICE Hat here 
πŸ†’ Get your Ice Bandana here

— Matt


PS — I'll have a full email for you next week on this, but this week I had that gut bomb from too much hydration, heat, and high carb. I reached from Happy Tummy and it constantly surprises me how well it works.  Happy Tummy was made for exactly this. It's the best debloat drink you'll find, and it tastes as good as it works. If you don't love it, I'll gladly refund you. Try Happy Tummy here →